Take the High Road with Reputation Management
Posted on April 8, 2008
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The internet has permanently altered the landscape of customer brand interactions. No longer do companies control how and when prospects interact with their brand. This has led to the expansion of the online reputation management industry. Using search engines, it’s very easy for anybody to do a search on your company name and see what others are saying about you. If you don’t offer quality customer service or if one of your sales people was rude to a customer, word will get out on the internet. Reputation management has become a booming industry but is a temporary solution to a larger problem. If you do nothing to change the reasons behind the negative press this is a problem that will not go away.
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