3 Smart Ways to Market a Business
Posted on June 27, 2009
Filed Under Marketing | 7 Comments
If you want your business to succeed then you need to get good at marketing. The nice thing about this is that there are a lot of different ways to market a business. This means that you can choose to use the methods that you’re most comfortable with when marketing your business.
Three smart ways to market a business might be:
- Buy mailing lists and send advertisements out to the people on the lists. Businesses have been using consumer mailing lists for marketing for a long time. That’s because they work.
- Do some cold-calling to tell people about your business. Most people don’t like cold calling. However, some people love it. If you like it then do it to spread the word about your business.
- Teach a class or write a book. Do something that establishes you as an expert in your field. This causes people to find you more credible. This makes them interested in your business.
As you can see, these three methods of marketing are all very different. You don’t necessarily have to use marketing practices that you’re not comfortable with. You just need to find ways to market your business regularly so that you can keep getting new customers coming through the door.
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7 Responses to “3 Smart Ways to Market a Business”
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Cold-calling is so hard but when done right and with a little bit of luck, it is always the most effective.
Great post!
Mailing lists are quite traditional but it works. That’s why it’s been around for some time now and still recommended as a marketing tool.
Great post!
I think gaining credibility through books and classes are a little hard because you still have to convince someone (or someones) that you’re the right person to discuss that topic.
But if you make it work, success will be your result!
Thanks for the suggestions! This’ll be great when I do need to market my own business.
Great post!
I’ve never had any training with marketing but I’m always willing to learn. Thanks for the ideas!
How exactly does mailing lists work? Are they really effective? How can make it work for my business?
Thanks!
I’m not very comfortable cold-calling people. I keep hoping their voicemail will just pick up my call. So I opt for mailing lists because I get to reach more people, say everything I have to say without anyone screaming at me.