Employment 2.0
There is no doubt that the employment landscape is shifting. It’s not just the stats from the national or local employment rate. It also has little to do with the recession, getting fired, or being laid off. There is a new way of getting hired, and a simple resume on an 8 x 11 piece [...]
Where The Marketing Budgets Are Going
“Traditional Marketing Budgets Lose to Interactive.” That was the title of the news item from MediaPost’s Research Brief today.
“According to Forrester Research, reported by Richard H. Levey at Directmag.com, 60% of marketers surveyed will increase their interactive marketing budgets by shifting funds from traditional media. Direct mail was cited by 40% of marketers as being [...]
Media Is Human
Have you ever really considered that one of the biggest shifts we have seen in the past decade is that media has suddenly become human?
It may seem obvious enough. “Of course media is human, just look at Blogs, Twitter and Facebook!” But, in fact, it’s not obvious. Media used to be fed to the masses [...]
12 Ways To Conduct A Great Interview
"Just write out some questions and ask them." That could well be one of the biggest mistakes when it comes to conducting an interview.
A friend shot me an email this week and asked for my opinion on how to conduct a great interview (the fact that they thought I did this well was very flattering). [...]
Augmented Reality – A Marketer’s Primer
If you’re looking to stay slightly ahead of the Digital Marketing curve and wondering if virtual worlds like Second Life are going to make a comeback, Augmented Reality could well be "what’s next" and a huge skip past virtual worlds.
What is Augmented Reality? According to Wikipedia: "Augmented reality (AR) is a field of computer research [...]