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	<title>ZOTSOFT.COM &#187; Marketing</title>
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	<description>Helping You Sort Out Your Choices</description>
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		<title>Should News Be Free?</title>
		<link>http://www.zotsoft.com/marketing/should-news-be-free/</link>
		<comments>http://www.zotsoft.com/marketing/should-news-be-free/#comments</comments>
		<pubDate>Sun, 23 Aug 2009 00:18:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.zotsoft.com/?p=473</guid>
		<description><![CDATA[With all of the talk about the future of newspapers and journalism, comes a bigger question&#8230; should news be free?
If you&#8217;ve been following along at home, there has been all kinds of action in the news media space. Most recently, Google came out with a very interesting Blog post titled, Working with News Publishers, from [...]


Related posts:<ol><li><a href='http://www.zotsoft.com/business/google-inc-the-no1-search-engine-on-the-web-a-review/' rel='bookmark' title='Permanent Link: Google, Inc : The  No:1 Search Engine on the  Web: A Review'>Google, Inc : The  No:1 Search Engine on the  Web: A Review</a></li><li><a href='http://www.zotsoft.com/marketing/failure-is-not-an-0ption/' rel='bookmark' title='Permanent Link: Failure Is Not An 0ption'>Failure Is Not An 0ption</a></li><li><a href='http://www.zotsoft.com/marketing/getting-rid-of-comments/' rel='bookmark' title='Permanent Link: Getting Rid Of Comments'>Getting Rid Of Comments</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Failure Is Not An 0ption</title>
		<link>http://www.zotsoft.com/marketing/failure-is-not-an-0ption/</link>
		<comments>http://www.zotsoft.com/marketing/failure-is-not-an-0ption/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 00:16:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.zotsoft.com/?p=516</guid>
		<description><![CDATA[Just last week, I caught myself watching Apollo 13 for the umpteenth time on TV. The Oscar Award-winning Ron Howard epic was released in 1995 and dramatizes the lunar mission that took place in 1970.
Things went terribly wrong on that space voyage. A cryogenic tank exploded in the service module which caused a power failure [...]


Related posts:<ol><li><a href='http://www.zotsoft.com/marketing/where-the-marketing-budgets-are-going/' rel='bookmark' title='Permanent Link: Where The Marketing Budgets Are Going'>Where The Marketing Budgets Are Going</a></li><li><a href='http://www.zotsoft.com/marketing/the-ultimate-question-for-digital-marketers/' rel='bookmark' title='Permanent Link: The Ultimate Question For Digital Marketers'>The Ultimate Question For Digital Marketers</a></li><li><a href='http://www.zotsoft.com/business/google-inc-the-no1-search-engine-on-the-web-a-review/' rel='bookmark' title='Permanent Link: Google, Inc : The  No:1 Search Engine on the  Web: A Review'>Google, Inc : The  No:1 Search Engine on the  Web: A Review</a></li></ol>]]></description>
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		<title>3 Articles That Inspire New Media Thinking</title>
		<link>http://www.zotsoft.com/marketing/3-articles-that-inspire-new-media-thinking/</link>
		<comments>http://www.zotsoft.com/marketing/3-articles-that-inspire-new-media-thinking/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 00:15:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.zotsoft.com/?p=453</guid>
		<description><![CDATA[Here are three pieces of content (some articles, some Blog postings) that add fresh, unique and thought-provoking perspectives to business. If you&#8217;re having a bit of a grey and rainy Saturday, these should add some intellectual sunshine to your weekend…

Content Is A Service Business (July 13th, 2009) – Courtesy of the O&#8217;Reilly Tools of Change [...]


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		<title>Bigger Than Your Own Head</title>
		<link>http://www.zotsoft.com/marketing/bigger-than-your-own-head/</link>
		<comments>http://www.zotsoft.com/marketing/bigger-than-your-own-head/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 00:10:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.zotsoft.com/?p=480</guid>
		<description><![CDATA[It&#8217;s worth noting that just because everyone can publish anything to the world, it doesn&#8217;t necessarily mean that anyone is listening or cares.
One of the most amazing things about being able to publish anything (text, images, audio and/or video) online is the simple act of publishing. Never before &#8211; in the history of civilization &#8211; [...]


Related posts:<ol><li><a href='http://www.zotsoft.com/marketing/getting-rid-of-comments/' rel='bookmark' title='Permanent Link: Getting Rid Of Comments'>Getting Rid Of Comments</a></li><li><a href='http://www.zotsoft.com/marketing/the-ultimate-question-for-digital-marketers/' rel='bookmark' title='Permanent Link: The Ultimate Question For Digital Marketers'>The Ultimate Question For Digital Marketers</a></li><li><a href='http://www.zotsoft.com/marketing/media-is-human/' rel='bookmark' title='Permanent Link: Media Is Human'>Media Is Human</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Getting Rid Of Comments</title>
		<link>http://www.zotsoft.com/marketing/getting-rid-of-comments/</link>
		<comments>http://www.zotsoft.com/marketing/getting-rid-of-comments/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 00:08:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.zotsoft.com/?p=482</guid>
		<description><![CDATA[If there&#8217;s one dead horse that&#8217;s not worth trotting out when it comes to Social Media, it is the one about &#8220;comments.&#8221; Should you have comments on a Blog? Should you respond to comments on Twitter or FriendFeed? The staple answer is, &#8220;yes. Always.&#8221; But that tide may soon be turning&#8230;
Here&#8217;s a personal rant: each [...]


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		</item>
		<item>
		<title>Employment 2.0</title>
		<link>http://www.zotsoft.com/marketing/employment-2-0/</link>
		<comments>http://www.zotsoft.com/marketing/employment-2-0/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 23:59:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.zotsoft.com/?p=440</guid>
		<description><![CDATA[There is no doubt that the employment landscape is shifting. It&#8217;s not just the stats from the national or local employment rate. It also has little to do with the recession, getting fired, or being laid off. There is a new way of getting hired, and a simple resume on an 8 x 11 piece [...]


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		</item>
		<item>
		<title>Where The Marketing Budgets Are Going</title>
		<link>http://www.zotsoft.com/marketing/where-the-marketing-budgets-are-going/</link>
		<comments>http://www.zotsoft.com/marketing/where-the-marketing-budgets-are-going/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 19:47:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.zotsoft.com/?p=438</guid>
		<description><![CDATA[&#8220;Traditional Marketing Budgets Lose to Interactive.&#8221; That was the title of the news item from MediaPost&#8217;s Research Brief today.
&#8220;According to Forrester Research, reported by Richard H. Levey at Directmag.com, 60% of marketers surveyed will increase their interactive marketing budgets by shifting funds from traditional media. Direct mail was cited by 40% of marketers as being [...]


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		</item>
		<item>
		<title>Media Is Human</title>
		<link>http://www.zotsoft.com/marketing/media-is-human/</link>
		<comments>http://www.zotsoft.com/marketing/media-is-human/#comments</comments>
		<pubDate>Sat, 15 Aug 2009 19:45:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.zotsoft.com/?p=437</guid>
		<description><![CDATA[Have you ever really considered that one of the biggest shifts we have seen in the past decade is that media has suddenly become human?
It may seem obvious enough. &#8220;Of course media is human, just look at Blogs, Twitter and Facebook!&#8221; But, in fact, it&#8217;s not obvious. Media used to be fed to the masses [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>12 Ways To Conduct A Great Interview</title>
		<link>http://www.zotsoft.com/marketing/12-ways-to-conduct-a-great-interview-9/</link>
		<comments>http://www.zotsoft.com/marketing/12-ways-to-conduct-a-great-interview-9/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 17:59:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.zotsoft.com/marketing/12-ways-to-conduct-a-great-interview-9/</guid>
		<description><![CDATA[&#34;Just write out some questions and ask them.&#34; That could well be one of the biggest mistakes when it comes to conducting an interview.
A friend shot me an email this week and asked for my opinion on how to conduct a great interview (the fact that they thought I did this well was very flattering). [...]


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		<item>
		<title>Augmented Reality – A Marketer&#8217;s Primer</title>
		<link>http://www.zotsoft.com/marketing/augmented-reality-%e2%80%93-a-marketers-primer-17/</link>
		<comments>http://www.zotsoft.com/marketing/augmented-reality-%e2%80%93-a-marketers-primer-17/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 19:53:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.zotsoft.com/marketing/augmented-reality-%e2%80%93-a-marketers-primer-17/</guid>
		<description><![CDATA[If you&#8217;re looking to stay slightly ahead of the Digital Marketing curve and wondering if virtual worlds like Second Life are going to make a comeback, Augmented Reality could well be &#34;what&#8217;s next&#34; and a huge skip past virtual worlds.
What is Augmented Reality? According to Wikipedia: &#34;Augmented reality (AR) is a field of computer research [...]


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